Kroll Style Guide

Kroll Style Guide

We created a digital branding guide for risk assessment firm Kroll to provide a consistent approach to all digital, print, and editorial items. Our work for the guide included the creation of the site and all online guidelines, including fonts, font sizes, and colors, which are now accessible in a central location that can easily be updated.


Our Goal

Our goal was to develop digital guidelines and place all of the existing Kroll style guides in one central, easily-accessible location that would be simple for the team to update and maintain.

Our Solutions

We developed consistent digital guidelines and provided a central location for all digital, print, and editorial style guides that made it easy for employees to find the most up to date branding elements and examples.

Print Logo Guidelines

Digital Logo Guidelines


Forward Thinking

By implementing within a CMS, we ensured that all documented branding guidelines were easily managed and all updates tracked. The responsive design allows for all documents, files and pages to be easily accessible across a wide variety of screen types and sizes.

Custom CSS Animations

The end product has been instrumental in providing a clear resource for internal and external designers, developers, writers and marketers on Kroll Style.
– Whitney Parker Senior Director, Digital & Strategic Marketing

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