4/19

Avoiding Regulatory Landmines in
Medical Practice Marketing

April 19, 2017

In this changing medical landscape, it’s important for practices to market themselves. However, one obstacle stands in the way and makes practices hesitate to try marketing: HIPAA.

Practices have good reason to be concerned about HIPAA—a single violation can result in thousands of dollars in fines.

Whether you are working with practices as a medical device or pharma rep, or are in charge of making marketing decisions for a medical practice, it is important to understand HIPAA regulations. It is possible to market a medical practice within HIPAA guidelines, as long as you know what you can and cannot do.

To help you navigate HIPAA restrictions in marketing, we’ve partnered with our friends at eMerit to bring you a webinar on this topic. Here are some of the things we’ll discuss:

How HIPAA Applies to Practice Marketing

You might be surprised at what types of communications fall under HIPAA regulations. It’s important to always stay one step ahead of regulations, and always err on the side of safety in practice marketing. HIPAA audits are happening. Inadvertently revealing private patient information or crossing other regulatory boundaries could be quite costly for a practice.

How to Avoid HIPAA Landmines

There are a number of ways that practices can get in trouble with marketing if they aren’t careful. It’s important to be aware of all of the regulatory boundaries practices face to keep marketing efforts on the right side of the law. Never assume that practice marketing operates within HIPAA guidelines—know.

How to Navigate Real-Life Situations in a HIPAA-Compliant Manner

There are several situations that practices face on a regular basis that could put them at risk of a HIPAA violation. Even something as simple as responding to an online review can be a violation if it in any way reveals protected patient information. Knowing how to properly navigate common situations can keep practices in compliance.

Finger pointing to Free Webinar Text

Want to learn more about HIPAA compliance in practice marketing? Sign up for our webinar today!

Date: Wednesday, April 26

Time: 2pm EST | 1pm CST | 11am PST

Sign up here: Visit Website

We hope to see you there!

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