Patient Marketing Blog

Medicine is changing. Pharmaceutical and medical device companies already know this and are shifting marketing strategies to try to keep up. In our Patient Marketing Blog, you'll find our observations and new ideas, including our recommendation to “Reach the Patient via the Practice.”


Avoid Legal Snags in Your
Direct to Patient Marketing

Direct to patient marketing is part of the marketing strategy for most medical device and pharma companies. However, there are legal restrictions on what you are allowed to do.

Most medical device and pharma companies employ a legal team to help them navigate legal restrictions and make sure that everything is up to the correct legal standards.

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The Surprising Way Patient Education
Improves Efficiency

I’ve talked at length about how important patient education is for your company and your brand. While building brand awareness is important, it’s not the real win for your company.

The real win is keeping physicians and patients happy by empowering them with the right educational materials.

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How To Create Successful Patient
Education Content That Reinforces Your Brand

I’ve written about the concept of reaching the patient via the practice through your patient education. However, your patient education content helps your company—and your brand—in many ways.

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Direct-to-Patient Marketers:
Are You Putting Yourself on an Island?

Direct-to-patient (DTP) marketing can be a very isolated part of marketing for medical device and pharma companies. DTP marketers often work separately from the rest of the marketing department. Sometimes, this separation makes it more difficult for them to get patient marketing projects off the ground.

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