Patient Marketing Blog

Medicine is changing. Pharmaceutical and medical device companies already know this and are shifting marketing strategies to try to keep up. In our Patient Marketing Blog, you'll find our observations and new ideas, including our recommendation to “Reach the Patient via the Practice.”


Direct-to-Patient Digital Marketing:
How to Stand Out Online

It is becoming increasingly important for businesses of all industries and sizes to focus on the web in their marketing efforts--medical device and pharma companies included.

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Branding for a Procedure

Branding can be very important for a medical device or pharma company, especially as it relates to medical procedures and treatments. However, sometimes the branding isn’t about your company--it’s about the procedure itself.

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Empower Your Sales Force to
Pitch Physician Marketing

Physician marketing can be a very helpful strategy for your company. It’s the concept of reaching the patient via the practice--patients are more likely to seek out and trust information from their physicians.

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The Biggest Branding Mistake
in Patient Education

In the nearly 20 years since I started Mudbug Media, I’ve seen many good examples of patient education from medical device and pharma companies. However, I’ve also seen a fair share of bad examples.

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