Patient Marketing Blog

Medicine is changing. Pharmaceutical and medical device companies already know this and are shifting marketing strategies to try to keep up. In our Patient Marketing Blog, you'll find our observations and new ideas, including our recommendation to “Reach the Patient via the Practice.”


How Storytelling Applies to Medical
Practice Marketing

Many different types of businesses use storytelling in their marketing since stories resonate with people so strongly. People can identify with stories, allowing them to see how a particular product or service might help them.

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Don’t Talk about Marketing with
Medical Practices without This Metric

In marketing, we tend to use a lot of different statistics and metrics to prove the value of marketing services. While all of these metrics certainly have their place, they’re not always as helpful for medical practices.

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